
Congratulations are in order for Tina Fey and the cast & crew of my current favorite scripted comedy, 30 Rock, which took home several awards at Sunday’s Primetime Emmys – including Outstanding Lead Actor & Actress in a Comedy Series for Alec Baldwin and Fey, as well as writing honors and the big award for Best Comedy.
Unfortunately, while NBC trots the season premieres of many of their most popular programs in the coming week (The Office, for example, will be brand new this Thursday), first-run episodes of 30 Rock will not begin until Oct 30. Correct me if I’m wrong, but I believe this is more than month after every other returning program on the network. WTF? Surely this late start won’t help the show in the ratings department, where it hasn’t exactly excelled (it finished at No. 94 last year — ouch!).
At least Tina has a sense of humor about the whole thing. During one of her acceptance speeches, she asked viewers to seek out the show. “30 Rock is available to be viewed on NBC.com, Hulu.com, iTunes, Verizon phones, United Airlines and occasionally on actual television,” she joked. Hopefully, come Halloween eve, people won’t have forgotten her plea.