**UPDATED video Jan 20.**
The new Sugababes video for “Wear My Kiss” premiered today (watch it above) and I must say that I’m enjoying the direction forthcoming disc Sweet 7 is taking. The electro-pop track is seriously spectacular, and despite a few questionable special effects decisions, the clip looks cracking!
Looking back at the group’s discography, it’s not often that I’m this psyched about single no. 3. Of course this is a new era for the ‘babes with Jade Ewan on board and all, etc.
At the same time, it must be terrifying for the trio to always be mindful that one false move could warrant a pink slip from the powers that be. At difficult moments they must be thinking, Don’t rock the boat, darling, you don’t want to end up like Siobhan, now do ya?
If you need additional proof that these ladies are but mere puppets, look no further. Here they are hawking Microsoft Windows 7, bless ‘em.

“Wear My Kiss” is due out Feb 22, just in time for Cupid’s claim to fame. The effectiveness of such calculated timing remains to be seen.





